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- Search Engine Optimization (SEO):
- Keyword research and analysis
- On-page optimization (meta tags, content optimization, URL structure)
- Off-page optimization (link building, guest blogging, social media signals)
- Technical SEO (website speed optimization, mobile responsiveness, XML sitemaps)
- Local SEO strategies for targeting specific regions or markets
- Pay-Per-Click (PPC) Advertising:
- Google Ads campaign setup and management
- Keyword research and ad copywriting
- Campaign optimization and A/B testing
- Remarketing campaigns to target previous website visitors
- Performance tracking and reporting
- Social Media Marketing:
- Social media strategy development
- Content creation and scheduling
- Community management and engagement
- Paid social media advertising (Facebook Ads, Instagram Ads, LinkedIn Ads)
- Social media analytics and reporting
- Content Marketing:
- Content strategy development
- Blog article writing and optimization
- Copywriting for website pages, landing pages, and email campaigns
- Content promotion and distribution
- Content performance analysis and optimization
- Email Marketing:
- Email campaign planning and design
- Subscriber list management and segmentation
- Email automation and drip campaigns
- A/B testing of subject lines and email content
- Email performance tracking and reporting
- Website Development and Design:
- WordPress website development
- Custom theme creation and customization
- Responsive design for mobile devices
- E-commerce website development (WooCommerce)
- Website maintenance and updates
- Analytics and Reporting:
- Google Analytics setup and configuration
- Data analysis and insights
- Performance tracking and reporting
- Conversion tracking and goal setup
- ROI analysis and optimization recommendations
